Integrate MailChimp to Automate WooCommerce Email Marketing Campaigns

Creating an email campaign from scratch can be intimidating, especially if you are new to email marketing and have not yet found the right tool to simplify the workflow. However, as email marketing has become an essential digital marketing activity, it is important that it becomes your priority to set up an email marketing campaign for effective results.

In this article, I will discuss MailChimp for WooCommerce and show you how you can simply integrate this email marketing tool within your workflows and automate your WooCommerce email marketing campaigns.

Why use MailChimp?

MailChimp is definitely one of the most popular email marketing tools available at today. This popularity is mainly due to the much greater utility and effectiveness of campaigns run by MailChimp. Suitable for the WooCommerce store, it allows you to create and automate email marketing campaigns for a list of subscribers of all lengths with minimal risk of your emails ending up in a spam folder.

MailChimp is an all-in-one platform optimized for the simplicity and performance of email campaigns. For marketers and WooCommerce store owners, it is a powerful platform that takes care of all phases of email campaigns. In fact, MailChimp can potentially replace all the various tools that (and in many cases, hurdles) change the email marketing workflow.

As such, MailChimp is an ideal tool that saves a lot of time and effort which can dedicate the store owner to more productive activities. So, if you want to integrate MailChimp as a plugin with your WooCommerce store, then this article is for you.

Plugins for WooCommerce MailChimp integration

There should be WooCommerce plugins for MailChimp that can help you automate your email marketing campaigns.

A little more detail about these plugins will help you understand why I have included them in the list:

MailChimp for WooCommerce by WooCommerce

This plugin is by WooCommerce, both easy to use and integrate with the WooCommerce store. This allows you to set up and automate email campaigns. This plugin has a simple pop-up form that can be embedded into web pages to convince customers to become customers.

key features

It is free and easy to use
Add Discount Codes to Your WooCommerce Email Campaigns
Increase your audience by driving traffic to landing pages from Facebook and Instagram

WooChimp

WooChimp is an ideal solution to integrate MailChimp into your WooCommerce store. The plugin simplifies and automates the process of collecting customer purchase data to create targeted customer segments in MailChimp.

key features

Create a brand-based marketing campaign for top-selling items
Use sign-up widgets and shortcodes
MailChimp eCommerce support available
MailChimp webhook support available
Exclude subscribers who have unsubscribed from your mailing lists

YITH WooCommerce MailChimp

YITH WooCommerce MailChimp is a freemium plugin that comes with many features to customize MailChimp integration with WooCommerce. The premium version of this plugin comes with many advanced features that extend the traditional email marketing capabilities of the WooCommerce platform.

key features

Send a welcome email to new customers
Use shortcodes and widgets for optimal use
Select groups and lists for newly registered users
Export your client list to third-party platforms
Customize email campaigns as per store marketing requirement

WooCommerce MailChimp by St. Systems

This flexible plugin for WooCommerce has over 20,000 active installations. This freemium plugin is a great addition to WooCommerce marketing due to the many features in the paid version.

key features

Simple and easy to use
Offers multiple membership points such as order creation, order processing and order fulfillment

All these plugins are great for email marketing for the WooCommerce store, for the purpose of this article, I am using WooCommerce MailChimp by MailChimp.

WooCommerce MailChimp Features

Customers can subscribe after order creation, processing and completion
Check the label displayed next to the acceptance check box
Check whether the subscription checkbox is by default or unchecked
Check the location of the acceptance check box on the checkout page
Set one or more interest groups to adds users based on the selected MailChimp list

Some good reasons to use MailChimp

Customization - Choose from dozens of default templates, or create custom templates that are right for you.
Orientation: The division of recipients and customers into groups according to location, activity, and commitment.
Analytics - Monitor campaign performance with MailChimp's advanced reporting tools (interactive charts, click cards, open rates, unsubscribe, etc.).
Social: Connect MailChimp to your Twitter and Facebook accounts to automatically add these campaigns to your network.

MailChimp for WooCommerce Multisite

MailChimp works great with WordPress multi-site and the plugin integration process is simple and fast with multi-site setup. Once the plugin is activated, it works very well in managing email campaigns for multi-site setup.

WooCommerce MailChimp Requirements

Before installing this plugin, you need to make sure that you have at least PHP 5.6 (PHP 7.0+ recommended), WordPress 4.7.0+ and WooCommerce 3.5.0+.

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WooCommerce MailChimp Integration

To use MailChimp for your WooCommerce store, you must first create a MailChimp account and then integrate it with WooCommerce using MailChimp for WooCommerce plugin.

Step 1: Sign up for MailChimp

Go to the MailChimp official website and click on Free Registration to create a new account.

After this, enter your email, username and password and click on the Get Get Started !, button.

Next, you will be asked to verify your email address and activate your account.

Check your email and open the email received from MailChimp. Open it and click on the button 'Activate Account button'.

After this, you will be asked to confirm that you are a human. Click on the Not Not A Robot button to confirm.

Step 2: Welcome to MailChimp

Enter your first name and last name and click on continue button.

Next, enter your business name and website URL and click on the 'Continue Name' button.

Now add your full business address (including city, region, zip code, country) and click on the 'Continue full' button.

If you have an email subscriber list, select subscribers Yes subscribers and click on the 'Continue an' button.

If you want to add social profiles of your business (like Facebook and Twitter), click on the to + and button and enter the details. If not, just simply continue, click the button.

Now to finalize the process, click on the button Ok to consider Do It final.

After this, you will be asked many questions about your business. All you have to do is click on Yes or No buttons.

Do you sell things online?

Do you support online booking, ticket sales or appointments?

Do you want customers to interact directly with someone? (This can be on the phone, online or in a location.)

Do you make money from your site content?

Do your customers interact with your business through the interface of your software or app?

Choose: Which statement best represents your organization's primary goal and / or source of revenue?

After this click Continue. Click on the button.

Just! Now click Start using the MailChimp button.

Step 3: Make a list of MailChimp

Go to the MailChimp dashboard and click imp lists imp in the top-left menu bar.

In the Lists tab, click on the Create List button.

Next, fill in the required details in the lists form, and click the 'Save required button'.

congratulation! You have successfully created your first email list.

Now, the WooCommerce MailChimp plug-ins move the installation process.

How to install WooCommerce MailChimp?

To install the WooCommerce MailChimp plugin, go to your WooCommerce Dashboard → Plugins → Add New and find WooCommerce MailChimp from the search bar. Install and activate the plugin.

After successful activation, you will be redirected to the API notification screen, where you need to added your API key.

Next, go back to your MailChimp dashboard, and click on your profile your in the upper-left menu bar.

Navigate to Extras → API keys.

Click on the 'Create A Key to' button to generate an API key.

As you can see, the API key has been generated successfully.

Copy the API key from your MailChimp account and paste it into the WooCommerce MailChimp API text area, and click the 'Save All Changes' button.

After this, you will see an additional tab, you store settings an. Here you will have to fill in additional details like name, email, etc. Finally click on the save button.

Next, go to the next tab, Settings list settings', where you need to select the previously created list to sync with your store.

Finally, click the 'Save' button and the Sync and Log tab will automatically appear.

Now, go to your WooCommerce store checkout page. There, you will see that the 'Subscribe to our newsletter' checkbox is selected by default.

This is all for the WooCommerce MailChimp installation process.

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