How to Enable WordPress Push Notification Using OneSignal

Perhaps your WordPress site is one of the significant numbers of sites that regularly publish new content. To get a healthy number of right eyes, any content must be available to the right audience.

Can you improve your content better by displaying a text prompt notification that appears on your client's screen every time you update or make a new blog live?

Let's look a little deeper and see how you can add a push WordPress notification to your site via OneSignal.

What is WordPress Push Notification?

WordPress push notifications start every time a blog is updated or published on a blog. These notifications are similar to desktop notifications and are a great tool for re-engaging your existing audience. If used wisely, push notifications on the Web can become the top source of reference for your sites.

Facebook is one of the many products / platforms that have increased the use of push web notification in an art. If you have enabled push Chrome notifications and the Facebook tab is closed, you usually see a pop-up alert for a new post in the lower right corner of the screen.

Why Use Google Push Notifications?

Push WordPress alerts are useful when brands want to attract their audience again. Specifically, push notifications on the internet are useful for:

• Special Offers: Promoting special discounts or limited time offers to increase sales.
• Announcements: Inform and educate the public about key events, product updates, etc.
• Incorporation: Welcome new visitors, market alerts, product reviews, plenty of baskets, upsell, etc.

In today's guide, I will show you how to enable push Chrome notifications for WordPress and redirect more traffic to your site. The WordPress add-ons list has many add-ons that can automatically enable / activate notifications for desktop computers for your visitors / subscribers.

While I encourage you to experiment with add-ons to discover the best app for your site, for the purposes of this tutorial, I will be using the OneSignal - Web Push Notifications add-on.

To summarize, here's how the plugin works: When you publish / update a post (and mark the checkbox where it says, send notifications to the post update just above the Publish button), OneSignal Will send web push notifications to subscribers even if they have left your website.

So let's start now!

Advantages and disadvantages of using push notifications

Where push notifications are a great way to engage your visitors with your content; If this is not done correctly, it can also be dangerous to your brand reputation. Let's see some of the advantages and disadvantages of using push notifications in WordPress.

Benefit:

• They can also be sent to mobile devices without the actual application.
• A quick way to reach thousands of clients.
• Better commitment to traditional email marketing.
• Better and faster response than email.
• This can improve conversion rates due to increased relevance and user experience.
• Unlike general announcements, it reached the right audience at the right time.
• They are considered less intrusive, and therefore improve customer satisfaction.

Disadvantages:

• They act as pop-up windows that sometimes annoy users.
• They overwhelm potential and new customers who are still learning about your products / services.
• They are not substitutes for marketing campaigns that nurture the user until the final sale. They are temporary and easily forgotten.

Wordpress push notifications plugin

Get started by installing the OneSignal WordPress push notification plugin.

Sign in to WordPress Dashboard, go to → Plugins → Add New. In the upper right search box, search for "OneSignal" (no spaces). Once found, click on the Install Now button and then activate the plugin.